SEO Tips

SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility for relevant searches. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing visitors to your organization.

Search engines are getting smarter, but they still need our help.

Optimizing your site will help deliver better information to search engines so that your content can be properly indexed and displayed within search results.

  1. Consider Keyword Research: Do you have keywords in your content?
  2. ALT Tags: What are your images sharing with your audience?
  3. H1 and H2 in the Body Content: Are you using your titles, subtitles and headlines consistently?
  4. Accessibility: Visit Accessibe.com for more information
  5. Sitemap: An overview of your site – searches love this!
  6. Source Code Metadata: Remember to use this in your CMS.
  7. Link your Phone Number: Make it easy to call.
  8. Clear Link Text (avoid using “click here”): How do your links look? Are you using SEO friendly URLs?
  9. More Outbound Links: Are you an internet dead-end? Make sure you have outbound links to relevant resources online.
  10. Revisit Your Content Regularly: Review your current website content looking for prominence and density – are you using titles, subtitles, headlines?

Resources:
Google Analytics
Yoast SEO (for WordPress)
Accessibe.com
What is SEO (moz)
Guide to SEO (moz)

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