Social Media Tips

50% of consumers have increased their social media usage in the last 6 months alone. Pew Research found 7 in 10 Americans use social media.

During a Fall 2021 survey, it was found that Snapchat was the most important social network for 34 percent of U.S. teens. Fast-growing social video app TikTok was ranked second with 29 percent of teenagers in the United States stating it to be their favorite, ahead of legacy platforms Facebook and Twitter. We need to define your audience and find where they hang out.

SEPT 2021 stats
Age 18-29 90%
Age 30-49 82%
Age 50-64 69%
Age 65+ 40%

  1. Define Your Audience: Who are they? What do they need from you? How will they trust you?
  2. Engage Your Audience: Be a leader. Offer instruction. Post inspirational content. Interact (ask, poll, like, share).
  3. Define Your Social Media Strategy: What are your goals? How will you measure success? Is your content calendar current?
  4. When to Post Where: Best days to post are Tue & Wed (Check out SproutSocial.com for details)
  5. Be Aware of Keywords, Hashtags & Message Length: Remember short messages are always better than long!
  6. Compare Yourself to Your Peers: What is working or not working for them?
  7. Make Your KPIs Actionable: Review. Analyze. Set targets. Review progress.
  8. Keep an Eye on Trends: Increase use of video content. Authenticity. Engaging content. Be socially conscious.
  9. Revisit This List in 12-18 Months!

Remember! to follow your brand guidelines every time you post. Don’t be tempted to do something that isn’t consistent with your brand. It can confuse your followers and sometimes it can appear as if you have been hacked or are an imposter account. This can lead to disbelief in your message!

Resources:
SproutSocial.com
Hashtagify.me
HootSuite.com
GoogleAnalytics
GoogleTrends
SocialMediaToday.com
Netiquette 

We can help you research and decide which social media would help you most, integrate them into your marketing campaigns, create a messaging plan and content production. Contact us!

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