2023 Web Trends – part two

Continuing our conversation of some of the notable 2023 web trends.

Loading animations
This resurrection of the loading screen comes from the rising popularity of interaction, animation, and immersive website designs. A loading screen is another opportunity to engage with viewers and communicate your identity into your website. Web users hate waiting for pages to load and animations make waiting feel less like a chore.

Collaboration
Recent Adobe acquisitions signal that workplaces are seeing the value of software that supports digital collaboration in a more meaningful way. We expect to see more and more digital tools launching collaborative features in the near future.

Rehabilitating the 404
The 404 error page is the dreaded destination of any website, the place to which you are sent when you can’t find what you were looking for. While web designers have long seen the page as an opportunity for a funny graphic or some light-hearted copy, the 404 pages of 2023 are going all in on entertainment. Through engaging animations and interactive mini-games, these 404 pages actively encourage visitors to stick around.

Lightweight, more efficient websites
Both visually and on the back end, websites that are light, quick, and optimized for the user experience will become more common in 2023. Users hate to wait. Not only that, but more and more users are accessing sites on their mobile devices or networks that may be slow. The trend of lightweight websites ensures users get what they need and enjoy accessing your website.

More intentional use of notifications
Notifications have the power to make websites and apps more useful, more personal, and more integrated into users’ lives. This year has seen an overall trend toward more engaging experiences on the web. In particular, we expect to see notifications being used in more creative ways to interact with users and provide useful information.

Customizable viewing experiences
Website building platforms now give designers the tools to easily let their users customize features of their site experience. There is more awareness of accessibility — in society and on the web. Features like dark mode and sound can make a site more user friendly for people with differing needs.

What are some of the trends you like?  What are ones you would like to see more of?

 

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