Marketing your Website with Print

When launching your new website, the goal is to have people to visit as soon as possible. Relying on search engines alone isn’t going to get you those visitors as fast as you’d like. An easy way to tell your friends, colleagues and customers about your shiny new website is with a colorful printed postcard delivered to them personally. We are bombarded with online sales all day so it’s a nice touch to receive a personal invitation or announcement in your snail mail.

When creating postcards for your new website, remember reusing colours and imagery you’ve already established for the site is a good way to convey a consistent message. Continuity with your website reinforces your message. The more they see and hear about the site, the more apt they are to visit.

It is best to keep the message short and easy to read as most people only skim through mail. Limiting your card’s main message to a strict minimum of words will help your chances that your card is read.

We created postcards for a variety of JUF organizations – JCFS, JVS Chicago, Response Center, Duman Center and the Therapeutic Day School and Yeshiva announcing their site launches. While word of mouth and online searches are important, getting the word out to your audience in print can be one of your most powerful tools in your marketing arsenal.

Our team can help you design not only your website, but also your supporting print marketing to let everyone know about your business or organization.