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DEI Statement

Your Plan B Company DEI Statement:

Diversity, Equity, and Inclusion

To be culturally effective doesn’t mean you are an authority in the values and beliefs of every culture. What it means is that you hold a deep respect for cultural differences and are eager to learn, and willing to accept, that there are many ways of viewing the world. – Dr. Okokon O. Udo

Diversity, equity, and inclusion are rooted in the fundamental belief in the value of each individual, and the understanding that, as a community, we must strive to maximize everyone’s chance to succeed. This is an evolving process that will need commitment and consistent work to continue improving our world.

As web designers, developers and online marketers, we ensure that diversity, equity, and inclusion are considered in all of our decisions. We are committed to creating an inclusive environment in which all individuals feel welcome, included, and safe to engage with us, our staff and utilize our resources and services.

We commit to:

  • Create a supportive and respectful environment that reflects the diversity of our larger community and ensures the well-being of all
  • Provide the necessary services that make it possible for all at Your Plan B Company to succeed
  • Foster the recruitment and retention of staff of diverse backgrounds
    Integrate issues of diversity and equity into our projects whenever relevant
  • Promote civil discourse in conversations about diversity, equity, and inclusion

What is DEI?
Diversity, Equity, and Inclusion (DE&I) is a phrase that broadly outlines an effort to create a more welcoming environment for all people and to create meaningful, systemic change toward a more equitable community.

Diversity involves “the recognition of the visible and invisible physical and social characteristics that make an individual or group of individuals different from one another, and by doing so, celebrating that difference as a source of strength for the community at large.” (Rodriguez, 2016, p. 242)1

Equity refers to the “enactment of specific policies and practices that ensure equitable access and opportunities for success for everyone. It is important to differentiate equity from equality… in order to be equitable, we cannot treat everyone the same. To be equitable, we must treat individuals according to their needs and provide multiple opportunities for success.” (Rodriguez, 2016, p. 243)1

Inclusion involves “bringing together and harnessing these diverse forces and resources, in a way that is beneficial. Inclusion puts the concept and practice of diversity into action by creating an environment of involvement, respect, and connection where the richness of ideas, backgrounds, and perspectives are harnessed to create business value. Organizations need both diversity and inclusion to be successful.” (Jordan, 2011)2

References
1. Rodriguez, A. J. (2016). For whom do we do equity and social justice work? Recasting the discourse about the Other to effect transformative change. In N. M. Joseph, C. Haynes, & F. Cobb, Interrogating whiteness and relinquishing power: White faculty’s commitment to racial consciousness in STEM classrooms. New York, New York, USA: Peter Lang.
2. Jordan, T. J. (2011). From Diversity to Inclusion. Profiles in Diversity. http://www.orgwise.ca/sites/osi.ocasi.org.stage/files/Moving%20From%20Diversity%20to%20Inclusion.pdf

Updated: January 16, 2024