Are blogs making a comeback?

According to those folks that compile usage statistics, blogging, particularly personal blogs, are experiencing a resurgence. A recent survey found that over 60% of all internet users read blogs. They’re still one of the most effective ways to build trust, drive traffic, and capture leads over time.  (Here are a few more stats thanks to Wix)

Why?

While the landscape of online content has evolved with the rise of short-form video and social media, many people are finding value in the depth and authenticity that blogs offer. Trustworthiness as well as authenticity is gaining more value every passing year and it’s fast becoming one of the most important currencies in the online world.

• Shift from Niche to Personality
• Authenticity and Connection
• Response to Current Social Media Trends
• Control and Ownership
• Blogging as Part of a Larger Communication Strategy
• Assists with SEO on websites

Where should I blog?

The best blog platform depends on your individual needs and goals, but WordPress.org is often considered the most versatile and powerful option, especially for those seeking customization and long-term growth. However, Wix and Medium are excellent alternatives for beginners and those prioritizing ease of use or a built-in audience.

How NOT to fail

Actively promote your content through social media, email marketing, and other channels. Promotion is essential to reach a wider audience and drive traffic to your blog. Content consistency and creating quality, skimmable content for your target audience is crucial.

Let us know how we can help evolve your blog to meet your needs.

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