Content Creation Tips

Feeling stuck with your content for social media? On your blog? Or your website?

Fear not, you are not alone. With the faster newscycle, doomscrolling and overall consumption of content by your audience, the question of how to keep your content current and relevant becomes crucial. How do you stay in front of your audience?

Here are some considerations and suggestions.

Remember the 4E’s of content creation:

  1. Educate
  2. Entertain
  3. Engage
  4. Empower your audience

Stay consistent:

  • Develop a content calendar and stick to it!
  • Stay up to date with trends and best practices

Optimize for discoverability:

  • SEO best practices
  • Promote your content
  • Analyze your metrics (and make adjustments)

Engage with your audience:

  • Respond to comments
  • Ask for feedback
  • Consider live sessions or Q&As

Best Practices::

  • No racism, sexism, or other illegal content, such as insults, hate messages or depictions of violence of any kind
  • No links to illegal content, in particular websites or service providers whose business model consists of enabling copyright infringement (e.g. illegal downloads)
  • You are not permitted to imply or state that your content is officially affiliated with other organizations (unless you have an agreement in place)
  • Do not share any pre-release leaked information of any kind.

 

Your Plan B can help with content creation from writing to publishing to analyzing.
Keep your content readable, relevant, fresh and engaging!

 

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