Mailing list sign up

Why you should have a mailing list sign up

Let’s face it, many folks are retiring from the social media only route of information and heading back to email. Statistics show engagement is lower online, so how do you reach your desired audience? Email. Tools like Constant Contact, MailChimp, BeeHIV, Substack, EMailOctopus and others offer various features like template libraries, automation, analytics, and integrations with other services, making it easier to build and distribute newsletters effectively. And the users have opted to receive your information, so they are already engaged with you!

When choosing a newsletter tool, consider your specific needs and budget. Factors like the ease of use, automation features, segmentation capabilities, analytics, and pricing structure should be taken into account.
Who is your target audience? GenZ? Millennials? Boomers? GenX?

According to research, 53% of GenZ are happy to receive emails from the brands at least once a week. That slightly differs from 66.5% for Millennials and 58% for Boomers, but it is still impressive.

If you have WordPress or Drupal there are easy ways to add a “Sign up for our newsletter” form to your site. Need help, give us a shout! We can also assist with content development for your newsletter campaigns.

Remember, despite the rise of social media, email newsletters remain a powerful and efficient way to reach and engage with audiences. They offer direct access to a reader’s inbox, bypassing the algorithms and noise of social media platforms

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