Social Media trends 2024
Attention fellow Gen Xers, it is Gen Z driving social media trends. Despite social media’s challenges, its marketing role remains vital, with Gen Z’s rising usage shaping 2024 trends.
Get ready in 2024 for content strategy shifts! Marketers must adapt to slower follower growth, focusing on content and engagement over mere expansion.
And like we mentioned before, video engagement is rising. The growing importance of video content on platforms like TikTok and YouTube signifies a continued shift in user engagement.
Some emerging SEO Trends for 2024:
- Engagement growth lies in nuanced audiences rather than overall crowd
- Social Media Video is a MUST for your SEO strategy
- AI usage bringing social media elements together
- Social Media search optimization is on the rise
- Social Media continues to clash with retail media for advertiser budgets
- Platforms continue to battle to retain diverse audiences
- Be wise: choose your platform/choose your community standard
- Video Streaming is on the rise with strategic social media posts
- The cost of Social Media Analytics is increasing
- Focus on community over ‘Going Viral’ schemes
- Broader rollout of Instagram Threads
Resources:
hootsuite.com/en-gb/research/social-trends
later.com/blog/social-media-trends/
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