SEO Trends 2024

SEO is undergoing one of the most significant disruptions ever with the integration of generative AI in search. Strategies are trending towards a more user-centric, ethical, and technically advanced approach.

AI is going to play a large role but also remember that Google prioritizes Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T), advocating for ethical, high-quality content production.

Some emerging SEO Trends for 2024:

• EEAT is now more important than ever
• Google’s rolling out AI-powered SERP snippets, search generative experience (SGE)
• Generative AI search results
• Consumers embracing more efficient search tools
• Generative AI marketing tools for SEO and content
• Search algorithms delivering answers, not just web pages
• UX continues to grow as a key factor in SEO strategies
• Visual and Voice Search on the rise

The solution for marketers is simple: Focus on conversions and revenue, not rankings and traffic.

 

Resources:
semrush.com/blog/future-of-seo
conductor.com/academy/state-of-organic-marketing
moz.com/blog/2024-seo-content-predictions

 

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NOTE: What does SERP mean?
Search Engine Results Page (SERP) The page that a search engine returns after a user submits a search query. In addition to organic search results, search engine results pages (SERPs) usually include paid search and pay-per-click (PPC) ads.