How are you engaging your audience?
Let’s define website engagement: it isn’t just a trendy marketing term having to do with how users feel when they visit your site. It’s also a way to measure how users interact with your site, what actions they take on your site, and whether they ultimately end up converting into a customer.
When managing a website, you should be aware of your visitors’ website engagement metrics and actively work to improve them over time.
What is considered engagement?
- Liking or commenting on posts
- Entering and participating in the campaigns, contests and events
- Joining and using a customer rewards or loyalty program
- Leaving positive reviews about products and services
- Recommending your products or services to their peers
- Reading, downloading and interacting with blog, videos and other content
How to improve website engagement?
- UI and UX matter
- Responsive design and omnichannel delivery
- Value driven content
- Make 404 pages marketing assets
- Enable interactive site search
- Integrate live chats & chatbots
Overall, having an engaged audience is a win-win situation. Your customers will feel cared for and enjoy special perks while you reach your business goals. If you want to review your website engagement, we can help!
Resources:
- forbes.com/sites/forbesagencycouncil/2021/04/29/15-ways-to-boost-engagement-and-convert-website-traffic-into-sales/?sh=3e7808a85498
- searchenginejournal.com/interactive-content-types-engage-your-audience/476545/
- linkedin.com/advice/0/how-do-you-engage-retain-your-web-audience
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