Reminder about G4 in July 2023

Universal Analytics property, which will stop processing data on July 1, 2023 (July 1, 2024 for Analytics 360 properties).

Counting down to the new GA4

YPBCo will be contacting current clients to confirm the switch to GA4 on their sites this month. Watch your Basecamp4 for more information.

 

What is GA4?

Explore Google Analytics 4, the next generation of Analytics which collects event-based data from both websites and apps

GA4 is a new kind of property designed for the future of measurement: 

  • Collects both website and app data to better understand the customer journey
  • Uses event-based data instead of session-based
  • Includes privacy controls such as cookieless measurement, and behavioral and conversion modeling
  • Predictive capabilities offer guidance without complex models
  • Direct integrations to media platforms help drive actions on your website or app

On July 1, 2023, standard Universal Analytics properties will no longer process data. You’ll be able to see your Universal Analytics reports for a period of time after July 1, 2023. However, new data will only flow into Google Analytics 4 properties. Learn more

After July 1, 2023, you’ll be able to access your previously processed data in your Universal Analytics property for at least six months. We know your data is important to you, and we strongly encourage you to export your historical reports during this time.

There are currently several ways to export data from your Universal Analytics property.

More information:

Universal Analytics is going away

Make the switch to Google Analytics 4

 

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