Social media trends in 2022
If you aren’t already using your social media to connect with your audience, you need to right now! Keep an eye on new trends popping up on various social platforms so you can figure out how to leverage them in your digital marketing before others do. Social media has evolved!
Social Commerce
From shop buttons to livestreams to ads to influencers, the social sale will be at the forefront of smart social strategies.
Using Social Channels for Customer Service
Get back to the basics of relationship building and customer service.
Interactive Elements in Social Selling
Organizations can embrace social selling with interactive tours, self-guided assessments or instantaneous product demos.
Brands Showcasing Their Human Sides
Consumers are looking at how aligned a brand is to its purpose, mission and social issues.
Brand Accountability
Consumers are holding brands and companies accountable for customer service, products and promises they’ve made with “receipts” via social media platforms.
User Generated TikTok Videos
TikTok will continue to force businesses to consider it as a primary outlet for brand awareness campaigns.
Ensuring Information Is Trustworthy
Your audience will prioritize being able to trust the information they receive, which will dictate where they spend their time.
Overall, choose the right social media channels for your business goals – which means you need to DEFINE your goals before hitting the post button.
Consumers expect to find you out there – on popular platforms.
Read More Resources:
- socialmediatoday.com/news/5-social-media-trends-that-cmos-must-know-in-2022-infographic/616779/
- smartinsights.com/digital-marketing-strategy/top-5-social-media-trends-for-2022/
- hootsuite.com/research/social-trends
- forbes.com/sites/forbescommunicationscouncil/2022/01/25/social-media-trends-taking-off-in–2022-and-how-to-leverage-them/?sh=222155916f5d
- later.com/blog/social-media-trends/
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