How often should content be updated?

We get asked this question regularly. Remember to create a document to track updates and get ahead of yourself with content so when you are too busy, you already have a post or blog ready to go.

On your website?
It’s ideal to update a website at least monthly but weekly is preferred. That could be a minor change to the main content or a new blog post. Whatever the update is, it’s helpful to constantly make updates of any size.

On your social media?
Most studies agree that once per day is optimal, with a maximum of two posts per day. Hubspot found that pages under 10,000 fans experienced a 50% drop in engagement per post if they posted more than once per day. At a minimum, you should post to your Facebook Pages 3 times per week.

We can help manage your online content, refresh your website and schedule social media posts.

 

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