What is a social media manager?

A Social Media Manager oversees a company’s interactions with the public through implementing content strategies on social media platforms.

As a social media manager, you manage an organization’s online presence by developing a strategy, producing good content, analysing usage data, facilitating customer service and managing projects and campaigns.

Nine skills every social media manager must have:

  1. Communication
  2. Writing
  3. Creativity
  4. Efficiency & top-notch organization
  5. Traditional & digital marketing
  6. Customer care
  7. Making connections
  8. Agility

The Social Media Manager’s job focuses on increasing brand awareness through the effective use of social media outlets.
A Social Media Manager is tasked with several key duties, such as:

  • Using social media marketing tools to create and maintain the company’s brand
  • Working with marketing professionals to develop social media marketing campaigns
  • Interacting with customers and other stakeholders via the company’s social media accounts
  • Analyzing the company’s digital marketing plan and social media strategy and identifying strategic weaknesses and making recommendations for improvements
  • Researching social media trends and informing management of changes that are relevant to the company’s marketing activities
  • Setting key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign’s performance against the KPIs

Social Media Manager education and training requirements: A bachelor’s degree in internet marketing, journalism or a related field is usually expected for this mid-level position. Work experience of one or two years in sales, advertising, customer service or public relations can demonstrate that a candidate has the practical training needed to meet the challenges of this position and the marketing industry.

Social media has in large part leveled the exposure playing field, and its opportunities are endless for businesses to increase brand awareness and new customer gains – all without paying-to-play like in the traditional advertising media days of yore.

 

YourPlanB offers social media manager services as well as social media audits to help you get your online marketing plan in place. Let us know how we can help!

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