ALRC SEO Audit

The Adult Leaning Resource Center and the YPBCo team have been working together to increase awareness of the ALRC services.  Our initial step was a SEO Audit to apply best practices in technology to the site to check the website’s health, find and suggest fixes for issues related to Search Engine Optimization (SEO) and compare the ALRC with their peers in the search engines.  Next step is implementation!

Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

Everyone wants to float higher in search results, so how do you accomplish this?  Having good meta data is one of the many pieces to successful SEO. This blog post will help us, help you reach your audience through searches.  In addition to using your meta data in the code, content, page titles, categories etc in your site, we will also submit your site to the searches.  We believe basic SEO is good web design and we support only white hat practices.

To understand what SEO really means, let’s break that sentence down and look at the parts:

  • Quality of traffic. You can attract all the visitors in the world, but if they’re coming to your site because Google tells them you’re a resource for Apple computers when really you’re a farmer selling apples, that is not quality traffic. Instead you want to attract visitors who are genuinely interested in products that you offer.
  • Quantity of traffic. Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.
  • Organic results. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don’t have to pay for.

We can help evaluate and compare your site structure, errors, readability, usability, ease-of-navigation, engagement, SEO, visitor behavioral and data tracking tools (eg Google Analytics) with your peers to keep you competitive.  Search engine submission and placement has evolved in the last few years to both an art and a science, and in either case, it’s time consuming. Different search engines look for different things, and a page that’s been geared towards one might not be properly indexed by another.

 

We are your SEO gurus.
We are your web design team.
We are Your Plan B.