What is the 80/20 rule in marketing?

The 80-20 rule, also known as the Pareto Principle, is an aphorism which asserts that 80% of outcomes (or outputs) result from 20% of all causes (or inputs) for any given event. In business, a goal of the 80-20 rule is to identify inputs that are potentially the most productive and make them the priority.

The 80/20 rule indicates 80% of social media posts should be useful to your audience—meaning it educates, entertains, or offers a solution to their problems—and only 20% should explicitly promote your business.

How are you managing your 80/20? 
Let us know if you need a social media audit to review your past year of posts.

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