Engage Your Audience

Clients ask us regularly about how to get their audience more engaged and participating in their social media, groups, online forums and/or blogs. Our first answer is…it takes time! Time to craft your message, curate conversations, remove the trolls and keep things fresh without overdoing it with your messaging. Our second part of the answer is the list of ideas below. Remember each audience is defined by their age, computer skills and time online.  We hope this list helps you increase engagement!

• Be a leader (or some call it “the host”)
• Interact with your community
• Post inspiring content
• Ask questions that matter to the community
• Conduct a poll
• Find your fans on social media & build a community around them rather than asking them to gather somewhere else
• Have a friendly environment
• Have them participate (ask for volunteer admins)
• Have some fun every now and then
• Thank your members for participating
• Create an onboarding process for your community
• Spend time in the community yourself
• Promote members of your community to special positions 
• Identify and nurture your power users
• Send weekly “what’s new in the community” messages and give shout-outs to people doing great stuff
• Get your community together in other ways (in person or on live video calls)
• Create spaces for users to build rapport (ie introductions or icebreaker areas)
• Facilitate opportunities and collaboration and support
• Keep your profiles up to date
• Plan ahead, write ahead (use a calendar)

We are your social media consultants.
We are your web design team.
We are Your Plan B.