Best time to…..
Since Covid (March 2020) all the social media stats have been new, years of statistics changed reacting to the new work from home/learn from home schedules. Now that there are 7 months of stats, we have some helpful guidelines for posting.
Best time to post on:
- Wednesday 11am and 1pm
- Weekdays from 9am-3pm
Lowest engagement is on Sunday, early mornings and evenings before 7am and after 5pm each day.
NOTE: One way you can find the best time to post on Facebook to your social audience is to use your Facebook Insights. You will need a Facebook page to have access to these. You can gain access to your insights by clicking on the appropriate link at the top of your page.
You want to see when your Facebook fans are online. You can do this by clicking on Posts in the left hand menu. This gives you a breakdown of when your fans are online, both by day and time.
Look for any spikes in the data, indicating the times when your Facebook audience is most active.
Facebook Insights also shows you data about your most successful posts (further down the same page as your audience data). Take note of the posts that show the most engagement. You will be able to see when they were posted. You could consider posting more often at the same times.
- Wednesday and Thursday appear to be the best between 11am and 3pm
HubSpot’s data shows a clear variation per sector:
- Best Times to Post on Instagram for Technology Companies: Wednesday at 10 AM
- Best Times to Post on Instagram for B2C Companies: Saturday at 11 AM and 1 PM
- Best Times to Post on Instagram for Educational Organizations: Monday at 8 PM
- Best Times to Post on Instagram for Healthcare Companies: Tuesday at 1 PM
- Best Times to Post on Instagram for Non-Profit Organizations: Tuesday at 3 PM and 9 PM, Wednesday at 3 PM and 4 PM, Thursday at 2 PM & 3 PM, and Friday at 10 AM & 2 PM.
Sprout Social looks at a few additional sectors:
- Best Times to Post on Instagram for Consumer Goods Companies: Wednesday at 3 PM
- Best Times to Post on Instagram for Media Companies: Friday at 9 AM
And remember to use your hashtags!
Resources:
- best-times-to-post-on-facebook
- best-time-to-post-on-instagram
- how-to-get-more-followers-on-twitter
- free-youtube-subscribers
- how-to-use-hashtags
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We are your social media team.
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