We get asked for help with social media content regularly. And this is how we get started…
Calendars are a good thing – really! In this day of immediate response and up-to-the-minute tweets, regularly scheduled posts can help keep a healthy pace of content ready so that you can react quickly when hot topics pop up.
Here’s a few tips to creating scheduled content:
1. Grab a calendar, highlight the holidays your group wants to celebrate.
Create the entire years worth of Happy Holiday announcements!
2. Next up – grab your group or corporate calendar and write all the announcements about events, anniversaries, special hours etc. Work ahead by 6 months.
3. Now pick a day of the week to publish important information about your group, about your industry etc. Create a publishing schedule for these (remember to have them proofread before you post!)
With these 3 tips you should have a good amount of content ready for your social networking needs. Now you can read, monitor and react when hot topics appear without falling behind in your regularly scheduled posts.