Continuity, clarity, and ease of use are key to good marketing.
The new website we designed for the Illinois Early Childhood Higher Education Resources Online is clean, easy and fun to use. It was important that the print marketing should reflect the website’s goals and overall “feel”. Repeating the clean white background, colour coded sections and their corresponding icons, and the attention grabbing red highlights make the print pieces stand out.
Offering event listings, in depth interactive forums, information etc, this member moderated website is a useful resource for higher education faculty.
“Illinois Early Childhood Higher Education Resources Online website (HERO), a project of the Early Childhood Center of Professional Development (formerly Illinois Resource Center: Early Childhood), with funding from the Race to the Top Early Learning Challenge, Governor’s Office of Early Childhood and the Illinois State Board of Education. Funding for HERO was provided in response to requests from higher education faculty of two and four year Early Childhood teacher preparation programs for a site where they could connect with and learn from their peers around the state. Surveys and focus groups with faculty indicated the need for a website to post and find the latest research and best practices and discuss innovative ideas. Specific content areas were recommended to help support pre-service students, including linguistic and cultural diversity, early math, child assessment and more.
HERO is here for you, with member submitted resources and discussions meant to support you in your work preparing early childhood educators!”