2018 Trends: to try

What’s new for 2018 might not look all that brand new – instead better versions of old. You know, build on what works!

Vibrant color schemes (good use of white space but with color)
Rebellious typography choices (header text)
Asymmetry (unexpected changes and asymmetrical balance)>
Experimental video and animation (cinemagraphs, particle backgrounds, virtual or augmented realities and animated thumbnails)
Micro interactions (used as signals or awards for users)
Sticky navigation (or hello bars)
Hand-drawn elements (infuse elements or highlighting)
Fluid shapes (round some of those sharp edges)
Mobile prioritization (responsive web design and mobile-first indexing)

While we love trends – make sure you don’t make a change just to make a change. Consider your message and your audience first! (What works for one audience may not for another!)

Heads up – you do not need to combine ALL of these trends into one design. One or two might dress up a design, all nine might be a bit much.